NYE Sponsorship

Many, Many Ways to Be Seen

American Airlines Center is home to the NBA Dallas Mavericks, NHL Dallas Stars, host to the premier concerts on tour, and numerous other events for every taste. Our facility is one of the most respected and celebrated sports and entertainment venues in the world; and has set a new standard for sports marketing.

By partnering with the American Airlines Center your brand, product and/or service will be strategically positioned into the hands of more than 3 million consumers a year. We work with you to build a complete marketing program that authenticates your brand, using a wide variety of media, while positioning your branding messages in the direct path of your target audience.

We have numerous options to successfully convey your brand messages, ranging from broadcasting on our exterior AT&T Plaza Vision, permanent signage, in-arena television network, and hospitality; to developing new inventory (i.e. real estate and architectural features) that satisfy your specific marketing objectives, and build a brand identity.

On your next visit to American Airlines Center stop by the AT&T Plaza for a pre-game concert, or grab a drink at the Jack Daniel's Old No.7; seamless brand integration, a practice that maximizes value for our patrons and sponsors alike.

For inquiries regarding American Airlines Center sponsorship and advertising opportunities, please contact:


Proposal Deck