Audi grows its brand presence at American Airlines Center
Company builds on VIP experience for premium level guests and Audi owners
(Dallas, Texas-June 6, 2012) Audi, one of the world’s most prestigious brands, is increasing its presence and Audi customer experience at American Airlines Center. Audi will soon add its four-ring emblem atop the most desirable parking at American Airlines Center as part of a program to give its customers an exclusive experience at the Dallas sports and entertainment venue.
With this expanded partnership, arriving premium level guests and Audi owners will have access to premium parking privileges for American Airlines Center events. This added value extends the partnership agreement originally launched in January 2011 with the branding of the Audi Club at American Airlines Center.
This agreement established Audi among a select group of brands with a unique presence at American Airlines Center.
“Audi is particularly selective in its sponsorships and partnerships in sports and entertainment,” said Brad Mayne, president of Center Operating Company, the firm that operates American Airlines Center. “They want involvement that complements the Audi brand; we know they choose sponsorships carefully. We are proud to have proven the value-added components of an association with one of the country’s highest ranking sports and entertainment venues.” Currently, the Audi Club features images of Audi products. Under the expanded sponsorship agreement, additional signage will be placed in and around the parking facility.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
About American Airlines Center
Consistently ranked among the top ten arenas in the world for ticket sales by industry publications, American Airlines Center is home to the Dallas Mavericks, and the Dallas Stars. Since opening in 2001, American Airlines Center hosts 200 events annually. Events proudly hosted at American Airlines Center include: NBA All-Star, NHL All-Star, NBA Finals, Ringling Bros. and Barnum & Bailey Circus, U2, Paul McCartney, Billy Joel, Black Eyed Peas, Britney Spears, Lady Gaga, UFC 103, Winstar Casino’s BigDNYE, Disney on Ice, Micheal Jackson The Immortal Tour by Cirque du Soliel, and many more.
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