NEWSROOM

January 27,2011

Audi launches new partnership with Dallas NBA, NHL teams and American Airlines Center

DALLAS, January, 28, 2011 – Audi launched a partnership with the NBA Dallas Mavericks, the NHL Dallas Stars, and American Airlines Center, as part of a new sponsorship that includes naming rights for the new Audi Club available to Platinum Level ticket holders at American Airlines Center.

“Dallas is a thriving market for Audi and a relationship with these successful franchises and this exceptional sports and entertainment venue fits well with our progressive brand image,” said Scott Keogh, Chief Marketing Officer, Audi of America.

The Audi Club features a unique blend of seating, dining, entertainment, and meeting space all nestled into the south end of the arena. The new Audi Club features an inviting atmosphere and new look for the restaurant. Images of Audi luxury vehicles are prominently displayed on the walls throughout the restaurant. Additionally, guests can learn more about the Audi lineup at a kiosk conveniently located in the restaurant.

“We are very pleased to have this partnership with Audi and proud to have their name attached to one of the most popular gathering spaces at American Airlines Center,” said Brad Mayne, President and Chief Executive Officer of Center Operating Company, the company that manages American Airlines Center. “The Audi brand mirrors the level of sophistication and excellence that the Platinum Level of American Airlines Center is known for.”

The Audi Club at American Airlines Center follows commitments Audi has made at the venues of other sports teams with passionate fans, including Yankee Stadium and the New York Yankees and Fedex Field and the Washington Redskins.

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Jenny Walker
Marketing and Public Relations Manager
marketing@americanairlinescenter.com

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