Sponsorship & Advertising
American Airlines Center is home to the NBA Dallas Mavericks, NHL Dallas Stars, host to the premier concerts on tour and numerous other events for every taste. Our facility is one of the most respected and celebrated sports and entertainment venues in the world; and has set a new standard for sports marketing.
By partnering with American Airlines Center, your brand, product and/or service will be strategically positioned into the hands of more than 3 million consumers a year. We work with you to build a complete marketing program that authenticates your brand, using a wide variety of media, while positioning your branding messages in the direct path of your target audience.
We have numerous options to successfully convey your brand messages, ranging from broadcasting on our exterior Victory Plaza Vision, permanent signage, in-arena television network, and hospitality; to developing new inventory (i.e. real estate and architectural features) that satisfy your specific marketing objectives, and build a brand identity.
On your next visit to American Airlines Center stop by the Victory Plaza for a pre-game concert, or grab a drink at the Jack Daniel’s Old No.7; seamless brand integration, a practice that maximizes value for our patrons and sponsors alike.
For inquiries regarding American Airlines Center sponsorship and advertising opportunities, please fill out the form below or call 214–665–4241.